Pixar studio opens in Vancouver
The Academy Award-winning Hollywood animation studio Pixar, which is set to launch Toy Story 3 in June, opens its new studio in a historic Vancouver building for an invitation-only sneak peek this morning – one of the highlights of what has become an exciting year for the city’s digital-animation and visual-effects industry. At a time when U.S. production is in the doldrums here, no fewer than three American studios are opening up shops in Vancouver: Pixar, Digital Domain and Sony Pictures Imageworks, which plans to formally announce its Vancouver studio next month.
The reasons for the boom appear to be three-fold: Vancouver’s talent base, its proximity to – and shared time zone with – Los Angeles and the digital-animation or visual-effects tax credit offered by the B.C. government.
“We felt that Canada and Vancouver specifically offered the right blend of advantages that we were looking for,” says Amir Nasrabadi, general manager of Pixar Canada’s Vancouver studio. “We felt that we could not get all three of those things anywhere else.”
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