Nelson: New spirit of the radio
Nelson’s newest radio station is promising to be “live, local, and community focused” while regularly including local artists in its music rotation.
Friday noon saw the official launch of 103.5 The Bridge, formerly Mountain FM, at a newly renovated studio at 318 Hall Street. While Mountain FM was a classic rock station, The Bridge’s format will be adult album alternative and indie rock, according to program director Drex Wilcomes.
“You will hear artists like John Mayer, Bob Marley, Sarah McLachlan, and Feist along with local artists like Cheryl Hodge, Wassabi Collective and Ty West,” he says.
“We really want the music to speak for itself. Every song has been chosen for a reason, and we have a massive library.”
He says the station has a “very low key, grassroots attitude… It’s an open door radio station. We want you to come down, talk to the team, give us feedback and bring us unique music. We have a mandate to be on top of everything in Nelson, but we need help to make it happen.”
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