Few Canadians give to the arts

Individuals gave about $101 million to arts and culture organizations in 2007, but these donors represent a very small percentage of Canadians who make charitable donations, according to a new report.

A study by Hill Strategies Research found that of the Canadians who give, only 3.3 per cent give to the arts. The report is based on figures from 2007, when the recession had not yet hurt donation practices.

“Some cultural attendees and participants may not realize that a large portion of the revenues of arts and culture organizations is not covered by admission fees, other earned revenues or government funding,” the report said.

There were an estimated 759,000 cultural donors, but they were relatively generous — with an average donation of $132 each.

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