Arts in Vancouver? Absolut-ly
Absolut Warhol. Absolut Haring, Hirst, Cattelan, Bourgeois….And now, Absolut Vancouver.
Absolut Vodka has been tight-lipped about Douglas Fraser, the illustrator behind the Vancouver-labelled vodka bottle that launches Tuesday, but Absolut collectors have been buzzing and tweeting for weeks about a mysterious sealed shipment of 60,000 bottles delivered to B.C. liquor stores.
The bottle’s image, which was leaked online last week, features a bold, if somewhat municipal-looking, yellow and blue “V.”
The Absolut Vancouver vodka bottle launch is paired with the announcement today of five finalists from the B.C. creative community in the running for a $120,000 commission to create an arts work, series or educational program — a “gift to the city” said senior brand manager for Absolut, Kelly Kretz.
Vancouverites will get to choose the winner by voting online.
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