2012 planners impressed with Vancouver’s Cultural Olympiad
Vanoc’s integration of culture into the 2010 Olympic sports program has been singled out for praise by the man in charge of the Cultural Olympiad and ceremonies for the 2012 Summer Olympics in London.
Bill Morris said Burke Taylor, executive producer of Vancouver’s 2010 Cultural Olympiad, and his team have integrated the cultural side of the Olympic Games with sports “so that it does not feel like a separate offshoot.
“It feels like it comes from the same DNA,” Morris said.
What Vancouver has done “brilliantly,” he said, is marketing the Cultural Olympiad. Wherever a visitor turns, there are Cultural Olympiad program guides or advertising about cultural events and exhibitions.
Morris was in Vancouver for five days earlier this month when he watched the torch relay journey and the opening ceremony at BC Place. He is the director of culture, ceremonies, education and live sites for London 2012.
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